Attitude is everything.
This ad wants to show "attitude" more as cool, and if you are a male usually you would play xbox


The Cave Man Mentality.
In this ad the men are dressed in cowboy outfits, showing that they are more like heroes. Their facial expressions are more serious than anything to make them look like you don’t want to mess with them.


The New Warriors.
This ad is making the man look very tough, and with violence. It shows that it’s okay to be violent because after you do it you will be cool.


Muscles and the Ideal Man.
A “ideal man” is considered to be a tall, muscular, good looking, tanned guy. This type of guy should apparently be a role model for every other guy, and to look like him. Muscles on the man shown in the advertisement is used to sell the product, saying you will look like this if you buy it.


Heroic Masculinity.
This ad shows the two men being tough and have weapons. They are being protective of the female in the middle, and they are probably the heroes in the film and save the female from someone or something.